Mixue Di Mo Campaign Moodboard

{"type":"brand collaboration campaign moodboard and visual proposal board","format":"wide 16:9 presentation board","overall_style":"cute commercial Chinese marketing design, pastel pink background, rounded white cards, glossy 3D mascot rendering, dreamy dessert fantasy atmosphere, polished agency pitch deck layout","collaboration":{"brand":"{argument name=\"drink brand\" default=\"MIXUE\"}","partner":"{argument name=\"collaboration IP\" default=\"DI MO\"}","campaign_title":"{argument name=\"campaign title\" default=\"MIXUE × DI MO CAMPAIGN MOODBOARD\"}","chinese_event_name":"蜜雪冰城 × 洛克王国 迪莫联名活动","hashtags":["#甜蜜冒险","#萌力出发","#迪莫驾到","#MIXUExDIMO"]},"main_visual":{"position":"top center","scene":"large horizontal hero banner with a blue-and-white chibi creature mascot running and smiling beside a strawberry bubble tea and soft-serve drink cup, pastel rainbow clouds, sparkles, ice-cream mountains, cute fantasy adventure mood","headline":"{argument name=\"hero headline\" default=\"甜蜜冒险 萌力出发\"}","supporting_badges":["新品上市","联名限定"],"colors":"cotton-candy pink, sky blue, cream white, strawberry red, soft yellow, lavender"},"mascot":{"description":"adorable Di Mo-inspired blue mascot with white face and belly, big black eyes, small orange cheek marks, yellow V mark on forehead, large blue ears with yellow tips, blue tail ending in a star, energetic running pose","rendering":"high-quality 3D toy-like character mixed with flat graphic advertising elements"},"layout":{"sections":[{"title":"MIXUE × DI MO CAMPAIGN MOODBOARD","position":"top left","count":6,"items":["campaign title card","Chinese collaboration subtitle","hashtag line","five solid color swatches","one multicolor pastel texture swatch","minimal brand typography"]},{"title":"DIGITAL BANNERS","position":"left middle","count":3,"items":["horizontal banner with headline 甜蜜冒险 萌力出发 and mascot","horizontal banner for 迪莫联名套餐 with drink, mascot, and product cards","horizontal banner reading 新品上市 冒险开启 with mascot and soft pastel sky"]},{"title":"SOCIAL MEDIA BANNERS","position":"top right","count":3,"items":["vertical story banner with headline 甜蜜冒险 萌力出发","vertical story banner with headline 迪莫驾到 and mascot holding a cone","vertical story banner with headline 联名限定包装 and drink packaging"]},{"title":"SOCIAL MEDIA POSTS","position":"right middle","count":1,"items":["Instagram-style square post mockup from mixue_global showing the hero campaign artwork with caption and engagement icons"]},{"title":"PRINT & OOH ADVERTISING","position":"bottom left","count":3,"items":["bus stop lightbox poster mockup","freestanding pink vertical poster mockup","smartphone vertical ad mockup"]},{"title":"AESTHETIC VISUAL ASSETS","position":"bottom center","count":8,"items":["pink popping boba spheres","pink soft-serve swirl","pink clouds at sunset","iridescent crystal texture","pink sparkling sugar texture","brown tapioca pearls","blue water ripple texture","pastel glitter gradient"]},{"title":"MERCHANDISE & PACKAGING","position":"bottom right","count":7,"items":["small mascot keychain","large branded drink cup","pastel character drink cup","pink co-branded packaging box","flat collectible card or coaster 1","flat collectible card or coaster 2","printed campaign insert sheet"]}],"centerpiece":"realistic storefront mockup of a MIXUE shop with a large campaign billboard above the entrance and a crowd of customers in front","additional_photo_mockup":"hand holding a physical collaboration bubble tea cup outdoors, cup printed with the mascot and pink topping"},"bottom_branding":{"logos":"MIXUE logo × Rock Kingdom logo","position":"bottom right"},"design_requirements":"make the board information-dense but clean, use consistent rounded panels, realistic product and outdoor advertising mockups, crisp readable Chinese headlines, professional campaign proposal quality, no dark mood, no cluttered typography"}